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Sales, Marketing and Advertising Managers (NOC 0611)
Description
Sales, marketing and advertising managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial, wholesale and e-business sales, marketing, advertising and public relations. They are employed by commercial, industrial and wholesale establishments, marketing and public relations consulting companies and by government departments.
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Example Titles
- advertising director
- corporate sales manager
- director, communications
- director, media relations
- director, public relations
- e-commerce manager
- fund-raising campaign manager
- internet communications manager
- marketing manager
- promotions manager
- regional sales manager
- sales and marketing manager
- web communications manager
- web marketing manager
>> View all titles
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Classified Elsewhere
- Professional Occupations in Public Relations and Communications (5124)
- Retail Trade Managers (0621)
- Retail Trade Supervisors (6211)
- Senior Managers - Trade, Broadcasting and Other Services, n.e.c. (0015)
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Duties
Sales, marketing and advertising managers perform some or all of the following duties:
- Sales managers plan, direct, and evaluate the activities of sales departments in commercial, industrial, wholesale and other non-retail establishments.
- Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, direct and evaluate the marketing strategies of establishments.
- Advertising managers plan, direct, and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
- Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, they publicize activities and events, and also maintain media relations on behalf of businesses, governments and other organizations.
- E-commerce managers plan, organize, direct, control and evaluate the design, development and maintenance of internet and intranet sites to manage an organization's internet presence including public relations, communications and commercial activities.
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Skills
Advertising, Sales and Marketing managers need the following characteristics:
- a creative, self-confident, outgoing and energetic personality, combined with ability to work to deadlines and withstand stress;
- understanding of communications media of all kinds.
Management skills include:
- planning, organizational, analytical and decision-making,
- financial, budgeting, accounting,
- the ability to develop and implement policies, monitor quality, control inventories and other resources,
- the ability to use computers to organize and manage information.
Interpersonal skills include:
- tact, good judgment, and exceptional ability to establish and maintain effective personal relationships with supervisory and professional staff members and client firms,
- be a good team player and leader, able to delegate and motivate others.
Communication skills include:
- be a good listener,
- the ability to communicate persuasively, both verbally and in writing,
- presentation skills,
- imagination should be combined with enthusiasm, attention to detail and sound judgment,
- foreign languages are sometimes needed.
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Employment Requirements
- In Manitoba, Sales and Marketing managers usually have several years of experience as a sales or marketing representative or in an occupation that includes these roles. They may have a university degree or college diploma in business administration or in a related field with a specialization in sales or marketing. There are many opportunities to take related training (e.g., continuing education) which can lead to management positions.
- Advertising and Public Relations managers usually require a university degree or college diploma in business administration, public relations, communications, marketing, or journalism and several years of experience as an advertising officer, public relations officer, communications officer or in an occupation that includes these roles.
- E-commerce managers usually require a university degree or college diploma in a field related to the content of the web site and experience in web site design, interactive media development, data administration or information systems analysis, or experience related to the subject area of the web site.
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Terms & Conditions
Sales, marketing and advertising managers usually work in an office environment. Their work often involves meeting with other managers and clients, so they may travel, work long hours and occasional weekends. Some positions may offer performance pay bonuses based on sales, in addition to a regular salary.
Nearly all sales, marketing and advertising managers work full-time (96%). The majority are employees (87%), although there are opportunities for self employment.
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Earnings
$47,900 per annum - starting
$67,900 per annum - average
$91,600 per annum - high
Earnings are reviewed annually or more frequently if new information becomes available.
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Education / Training
- Manitoba colleges and universities offer a range of diploma and degree programs in various fields of study that may, in time, lead to this management level. The most directly related field of study is commerce, management studies, or business administration, with courses in marketing.
- Programs in this field are also offered at a number of private vocational schools and technical training institutions in Manitoba.
- Colleges and universities in Manitoba offer part-time management and professional upgrading courses.
- University of Manitoba, Asper School of Business offers an undergraduate program in Marketing and Executive Education Programs. Graduate studies include a MBA (Master of Business Administration) program
- University of Winnipeg offers a Marketing Management Diploma through Continuing Education
- Brandon University offers a Bachelor of Arts in Business Administration with courses in Marketing
- Collège-universitaire de St.Boniface offers a Baccalaureat en administration des affaires
- Canadian Mennonite University offers a Pre-Professional Program in Business (Management)
- University College of the North offers a Diploma in Business Administration (2 years) with courses in marketing
- Assiniboine Community College offers a Business Administration Diploma with a specialization in marketing
- Red River College offers an ACCESS Business Administration Integrated Diploma (3 years), a Business Administration Diploma (2 years), a Business Administration Integrated Diploma (3 years) with a major in marketing, and a Commerce/Industry Sales and Marketing Certificate (1 year)
- Some high schools in Manitoba offer a program in Business Education.
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Career Paths
Most advertising, marketing, and public relations management positions are filled by promoting experienced staff or related professional or technical personnel. For example, many managers are former sales representatives, purchasing agents, buyers, product or brand specialists, advertising specialists, promotion specialists, and public relations specialists.
Progression to senior management positions is possible with experience.
Managers with extensive experience and sufficient capital may open their own businesses.
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Outlook
Employment prospects for sales, marketing, and advertising managers are considered good in the period 2010 - 2014. The number of positions in Manitoba in 2010 is estimated at 4450.
The wholesale trade sector, and manufacturing, where this employment is concentrated, are sensitive to prevailing economic conditions and are expected to weaken over the forecast period. While employee reductions will likely continue in the early part of the forecast period, some manufacturing firms are increasing their sales staff in order to seek out new and expanding markets for their goods. Opportunities also occur as a result of the significant turnover in this occupation and the mobility between companies.
The adoption of e-commerce and market globalization will have a profound influence on these positions in medium and large companies. The use of internet technologies for marketing and sales will require that managers have a thorough understanding of how the technology works and its potential for e-commerce. Market globalization requires an international perspective, and knowledge of technical and cultural factors crucial for successful marketing in other countries.
Employment opportunities exist throughout Manitoba. The largest proportion of sales, marketing and advertising managers work in the Wholesale Trade industry (43%), followed by Manufacturing (16%), Professional, Scientific and Technical Services (9%), Information and Cultural Industries (9%) .
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Employment by Age Group
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Employment by Industry
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Employment by Region
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Employment by Gender
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Employment by Aboriginal Self-Identification
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Employment by Visible Minority
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Please Note - The source for above charts is the 2006 Census.
Professional Associations, Unions, and Regulatory Bodies...
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Other Related Information...
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