Graphic Designers and Illustrators (NOC 5241)
Description
Graphic designers conceptualize and produce graphic art and visual materials to effectively communicate information for publications, advertising, films, packaging, posters, signs and interactive media such as web sites and CD-ROMs. They are employed by advertising and graphic design firms, by establishments with advertising or communications departments and by multimedia production companies, or they may be self-employed. Graphic designers who are also supervisors, project managers or consultants are included in this unit group. Illustrators conceptualize and create illustrations to represent information through images. They are almost solely self-employed.
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Example Titles
- advertising designer
- animator - animated films
- cartoonist
- commercial artist
- cybergraphic designer
- graphic artist
- graphic designer
- graphic designer - multimedia
- graphic designer - multimedia, interactive media or new media
- illustrator
- layout designer
- medical illustrator
- multimedia illustrator
- scientific illustrator
>> View all titles
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Classified Elsewhere
- Advertising managers (in 0611 Sales, Marketing and Advertising Managers)
- Graphic Arts Technicians (5223)
- Interior Designers (5242)
- Painters, Sculptors and Other Visual Artists (5136)
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Duties
Graphic designers perform some or all of the following duties:
- Consult with clients to establish the overall look, graphic elements and content of communications materials in order to meet their needs
- Determine medium best suited to produce desired visual effect and the most appropriate vehicle for communication
- Develop the graphic elements that meet client objectives
- Prepare sketches, layouts and graphic elements of the subjects to be rendered using traditional tools, multimedia software and image processing, layout and design software
- Estimate cost of materials and time to complete graphic design
- Use existing photo and illustration banks and typography guides or hire an illustrator or photographer to produce images that meet the client's communications needs
- Establish guidelines for illustrators or photographers
- Co-ordinate all aspects of production for print, audio-visual or electronic materials, such as web sites, CD-ROMs, interactive terminals, etc.
- Co-ordinate sub-contracting
- Work in a multi disciplinary environment
- Supervise other graphic designers or graphic arts technicians.
Illustrators perform some or all of the following duties:
- Consult with clients to determine the nature and content of illustrations in order to meet their communications needs
- Develop and produce realistic or representational sketches and final illustrations, by hand or using computer-assisted design (CAD) software, for printed materials such as books, magazines, packaging, greeting cards, stationery, etc.
- Assist in developing storyboards for electronic productions such as multimedia, interactive and digital products, television advertising and productions, etc.
- Produce 2-D and 3-D animated drawings or computer illustrations
- May adapt existing illustrations.
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Skills
Graphic Designers and Illustrators need the following skills and abilities:
- an interest in visual art, creativity and the ability to draw or paint,
- the ability to portray ideas in innovative ways,
- the ability to pay attention to fine details and focus on completing a task,
- good organizational skills,
- ability to work rapidly to meet deadlines,
- ability to deal with stress,
- good colour vision,
- flexibility in working with others' ideas and accepting criticism,
- an interest in keeping up with new developments in graphic design,
- good computer design skills.
- Some designers need business and marketing skills - preparing specifications, estimating costs, making presentations, negotiating with clients.
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Employment Requirements
- A portfolio of work is necessary to demonstrate ability.
- A college diploma in graphic arts or a university degree in visual arts with specialization in graphic design is usually required.
- Experience or training in multimedia design may be required.
- Technical illustrators must have a background in sciences or technology.
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Terms & Conditions
Graphic designers and illustrators usually work indoors, primarily within advertising companies, graphic design firms, or companies that have advertising departments. Illustrators commonly work on a freelance basis out of their own home or in a studio. Work schedules will vary according to employer and project requirements. Most graphic designers and illustrating artists work full-time (87%). Self-employment in these occupations is fairly common (23%).
Illustrators who create medical or scientific illustrations are usually paid a flat fee. Those who create illustrations for picture books are usually paid a percentage of the royalties.
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Earnings
$25,000 per annum - starting
$39,400 per annum - average
$64,900 per annum - high
Earnings are reviewed annually or more frequently if new information becomes available.
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Education / Training
- Red River College offers a two-year Advertising Art Diploma Program and a one-year Advanced Diploma Program. Red River College also offers a certificate program in Graphic Communications through the Continuing Education Division.
- Winnipeg Technical College offers a 10-month program in Production Art.
- Robertson College, a Private Vocational Institution, offers a program in this field.
- Some high schools in Manitoba offer a program in Visual Arts and Communication.
The University of Manitoba, School of Art, offers the following programs:
- Bachelor of Fine Arts B.F.A. (Studio Degree) [3 and 4 year programs]
- Bachelor of Fine Arts B.F.A. (Art History) [3 and 4 year programs]
- Fine Art Diploma [4 years]
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Career Paths
Junior graphic designers may start in production jobs to gain experience. Illustrators may specialize in fields such as advertising, technical illustration, cartoon drawing, multimedia design.
With experience graphic designers may move to positions in advertising sales. Progression to senior design positions, editing, and management is possible with experience.
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Outlook
Employment prospects for graphic designers and illustrators are expected to be good in the period 2010 - 2014. Employment in Manitoba in 2010 is estimated at 1,350.
Many businesses are recognizing the importance and impact of visual presentation in product design and sales, particularly as they move to doing more of their business and marketting on the internet. Employment opportunities with graphic design firms also usually result from turnover; however and there may be many qualified applicants competing for available positions. The increased use of computer-assisted design systems and the use of such systems by other employees may also limit some opportunity.
The publishing industry in Manitoba is relatively small and as a result provides limited opportunites for print illustrators, although Illustrators may be self employed and fulfill contracts for services from anywhere in the world.
Web site development on the Internet has resulted in a significant increase in demand for the work of graphic designers in recent years. It will continue to be the major factor driving job growth for graphic designers with the skills to work in both the print and electronic media.
A proportionally larger share of jobs for graphic designers and illustrators are located in Winnipeg. Across industries, the majority work in Professional, Scientific and Technical Services (39%), followed by Manufacturing (25%) and Information and Cultural Industries (18%).
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Employment by Age Group
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Employment by Industry
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Employment by Region
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Employment by Gender
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Employment by Aboriginal Self-Identification
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Employment by Visible Minority
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Please Note - The source for above charts is the 2006 Census.
Professional Associations, Unions, and Regulatory Bodies...
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Other Related Information...
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